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The Power of Habits

Why We Do What We Do in Life and Business

In The Power of Habit, award-winning business reporter Charles Duhigg takes us to the thrilling edge of scientific discoveries that explain why habits exist and how they can be changed. Distilling vast amounts of information into engrossing narratives that take us from the boardrooms of Procter & Gamble to the sidelines of the NFL to the front lines of the civil rights movement, Duhigg presents a whole new understanding of human nature and its potential. At its core, The Power of Habit contains an exhilarating argument: The key to exercising regularly, losing weight, being more productive, and achieving success is understanding how habits work. As Duhigg shows, by harnessing this new science, we can transform our businesses, our communities, and our lives.

Why Jimmy Recommends It:

My reason for recommending: This book was instrumental in my understanding of the “why” as humans we develop habits. Duhigg’s ability to provide analytical and scientific information in an easy-to-read format is uncanny. You will gain insight into changing from bad habits to positive habits. Learn your cues that trigger your habit and what you can do to align this process more positively.