Do you ever wonder what makes uber-successful people so dynamic? Personal branding! In this episode Jimmy shares ideas and strategies to help you create a more powerful and attractive personal brand.
Episode Keys
- How to improve your personal brand through proper planning and messaging.
- Why it is critical to your success to continue to develop your personal brand.
- When you are seeking growth in life, your personal brand guides you in the right direction.
- Who can help you create and maintain your personal brand.
- What is the first step to improving your personal brand.
Podcast Transcript
JW:
Good morning! You now, there’s things in life that really give you a boost in your career, those times that you may not have had the background as someone else, but you flew higher, you achieved more, and you met those people in life that really helped your career take off. Well today I have some really big news for you. I’m going to introduce to you someone today that has had a major impact in my life, and we will be working with her and her team over the next several months as we continue to work on something most important to our market and yours: branding – personal branding, specifically. We’re going to talk about how you can create something that works while you sleep, which is the Live a Life By Design motto, right? And we want something we can leverage with our team so that those people that need to find you can find you easily, and that the message you’re delivering is in sync through all of your different channels of work.
You know, it’s not easy. This lady is so busy. I had to get on a list, I swear. And I had interviewed four people that to get through the gatekeepers. I mean, she is a powerhouse when it comes to branding. So it’s just great honor to have with me today, Elle Petrillo of Brand Builders Group. Welcome Elle!
Elle Petrillo:
Thanks, Jimmy! How are you?
JW:
Well, since I got through your four assistants and one secretary, I feel pretty good now, Elle, that I got to talk to you.
EP:
Don’t be fibbing. Don’t be telling lies over here.
JW:
I may have embellished a little bit there. Elle, tell me a little bit about your history. So let’s talk about your childhood. Where’d you grow up?
EP:
Yeah, I was born in far Rockaway Beach, New York. It’s actually in Queens, which, if you hear me talk now, you would never guess that. And I was raised there until I was about six or seven years old, and then we moved to the Poconos, but I just have such a love for the beach from growing up across the street from there. And my family, half of it is very loud Irish Catholic, and the other half is very loud Italian Catholics. So holidays, family get togethers are pretty loud.
JW:
You know, I’ve got to tell you, I’d love to be a fly on the wall at some of these Thanksgiving dinners you may have. That sounds pretty interesting.
EP:
Much more tame now, but back in the day, yes, it was crazy.
JW:
They don’t just say, pass the gravy, please. They pass the gravy please and throw it at us, right? I’m just kidding. So, where are you? Are you the youngest in the family, a middle child? You don’t have that Marcia Brady or Jan Brady situation do you?
EP:
No, I’m definitely the baby.
JW:
Oh love that. So how many children total though?
EP:
There’s three of us, three girls.
JW:
Oh my goodness. You know, I always tell people, Elle, I need to talk to your dad. Sometime people say, how many children you have? And I say, I have two daughters. And the reason I have two daughters is because I have two daughters. You know what I’m saying?
EP:
Yep I do. Well, unfortunately my dad passed away when I was younger, so I would feel bad for my mom.
JW:
There you go. Well, I’m sure sorry to hear that, but I gotta tell you, moms had to buy those three prom dresses. I mean, you’re talking about all that important stuff for young ladies, and I can certainly relate to what your mom’s going through. So hey, you know, Rockaway Beach, is that really the nice area of Long Island or is there a better place to go if I say I want to take a trip there?
EP:
I mean, it’s changed so much. I probably couldn’t speak to that very intelligently right now or knowledgeably when it comes to it. I would have to call it my uncle and be like, where could someone go? But the hurricane hit pretty bad a few years ago, gosh, I don’t even know how long ago now. And it completely wiped out the Rockaway that I was familiar with.
JW:
Yeah. Hurricane Sandy did a number on Long Island. I’ve got friends that live there and I got to tell you, their homes were just destroyed. It iss incredibly sad. So, hey, let’s talk a little bit about your grownup life now. So, tell me what is your best, most fulfilling moment in your life so far in your young age?
EP:
Best, most fulfilling moment so far?
JW:
I mean, besides being a guest on our podcast. I mean, is there something else that…
EP:
Gosh, that takes the cake. It does. You know, I think one of the things that I would find most fulfilling right now is just, I would say, how happy I am in my life right now. Yeah. I would say it’s the first year and the last, I would say, five or six years that, I’m really, really happy with everything going on in my life. And, probably the most fulfilling thing is starting Brand Builders Group with a group of my best friends and people that I consider family, after a really challenging exit from a former company.
JW:
Wonderful. Yeah. So you heard her mention Brand Builders Group. That’s exactly who we’re working with and proud to do. So, I literally met Elle with a hoard of other people at the Elite Wealth Advisor Symposium that a friend of mine, a couple of friends of mine, actually hosts every year. And, she did one thing wrong folks, as you know me, I’m pretty shy. But I went up and I spoke to her. She spoke back and that was all it took. So then she got a business card and I said, Hey, I need to meet with you because we need some help.” And she certainly has been very helpful. So, hey, who’s your mentor in life, and tell me why.
EP:
So many, I would say, for so many different reasons. I don’t have like one main one. There’s just so people that I’ve met along the way that, I really respect and appreciate. And some of them you probably would never, you wouldn’t know. One of my favorite people, favorite mentors is a woman named Diane. She was my neighbor when I first moved to Nashville and really took me under her wing. She actually works with people… What’s the word… She’s a doula for hospice. So it’s very an emotional space that she has to hold for people often, and really intuitive, but she is an entrepreneur as well, and just always gives this perspective that is so different from other people, I think because she feels that people that die every day. And just her mentorship has meant so much to me of just knowing where to, I guess, put my energy and focus. And my cares would be one. I would say our CEO and co-founders, Rory and AJ Vaden. They have been mentors with me, my entire professional career, of just really understanding what it truly means to serve people in business. I think that’s something that they do better than anyone else is, yes, making money is great and building businesses are awesome, but, serving people and looking for ways to do that and making sure that you put that first and foremost and everything else falls into play. I would say they’ve been incredible mentors for me in that space. Another one is one of our clients Luvvie Ajayi. She’s not someone I talk to often or really ever get to talk to, but she’s a New York Times bestselling author and I got introduced to Luvvie way before she ever became a client, and way before I ever was in this phase, through her book “I’m Judging You”. And her fearlessness, her courage, her willingness to speak her mind, is something I’ve always really admired. And then, you know, good old fashioned Brené Brown. Not old fashioned, but like, who doesn’t love Brené Brown these days, and her vulnerability and her leadership and just the way that she is so open and transparent, but then backs it up with science and data and psychology. And, every time I listen to her podcast, I’m like, “Yes tell me more. I want more.”
JW:
You know, she has a remarkable talent for taking very difficult subject matters, and I mean, just boiling them down to what their simplest terms are and giving you a solution you can implement immediately to make your situation better. To me, that’s what a great mentor does, for us anyway. So, I’ve got to ask you, you haven’t always been in brand strategy, I bet, right?
EP:
Nope.
JW:
So what made you say, “You know what, I’m just going to pull up stakes, I’m going to go to Nashville and I’m going to start a new business enterprise with great people and get into brand strategy”? Talk a little bit about how that happened.
EP:
Well, it didn’t quite happen like that. And it’s funny. Last night I was working on something and I realized I actually have been doing personal branding since I was a teenager, and just didn’t even know it. And that could be like helping my best friend brand herself to become homecoming queen and she won, or hosting workshops at leadership conferences, and how I positioned myself as a speaker and a leader instate conferences at a young age and then working at Disney and just learning from leaders that worked for this incredible company and just seeing how they are positioned themselves, and how they brand themselves. And so I think doing it a lot longer than I realized. However, how we got into this is about three years ago when we exited our former company, we had a non-compete in place. And so we were going, “What do we know better than most people, better than anyone that we know how to do, that doesn’t currently exist?” And that’s where Brand Builders Group came from, is that we are the only ones out there that I know of. And that is a collective group of people that take a holistic, comprehensive approach to building and monetizing a personal brand that also includes one-on-one work, that also includes how to become a bestselling author or a keynote speaker, or have a podcast that grows and scales that you can monetize it and so on and so forth. But there’s no one out there doing what we do, the way that we do it. And so, when we exited the company, I remember getting a phone call from AJ specifically going, “So, uh, were you serious about wanting to start another company starting a company?” And I was like, “Heck yeah, what are we doing?” And that’s where it came from. And we just kind of hit the ground running. Thankfully a relationship that we’ve had with Lewis Howes for years, and he had us on our podcast, and off one podcast launched our business.
JW:
You know, Lewis has a great book out – well, he’s got a couple now – but his first book was outstanding. You saw a man that took himself, literally that was living on a couch, no prospects in life, no resources, no real background in education that he needed, and just totally transformed his entire personal brand into something now that has been, I think, a New York Times best seller, and he’s won some other awards. This guy is phenomenal at speaking and does an outstanding job. What’s one thing you learned from Lewis Howes that you could share with us?
EP:
Oh gosh, so many things. I would say the power of relationships, honestly. What we always say at Brand Builders Group is reputation proceeds revenue. And so what does your reputation – it’s your results times your reach, right? – what have you done and how many people know about that? And part of that is relationships. And so, that’s where we go. If we didn’t have these relationships, revenue would have been a lot harder to come about. And so one of the things that Lewis, I think, does better than anyone else is he builds relationships with people and he connects with people. And that is something that is a gift of his.
JW:
Yeah, his first book I thought was phenomenal. When you read where this guy came from, Elle, and where he’s at today, there’s no other word I can use but phenomenal transformation. It is totally day and night difference, right?
EP:
Yeah.
JW:
So, let me ask you this, let’s talk a little bit about what is really branding? What good do I get out of branding myself, my service, my product, my company, tell me what it does for me.
EP:
So many things, which is my answer for everything right now. But, ultimately, we know that people do business with people, right? And so if you think about your favorite coffee shop, your favorite restaurant, typically it’s because when you walk in, it’s familiar, they know you, they know your drink, they know where you like to sit. They know what you want to order. They know your name oftentimes, right? And so now, in the past, typically we don’t know CEOs of companies or founders of companies, or the people at the companies. We just know the company brand or the logo, right? We don’t have that. We never had that access before, because social media wasn’t a thing. But now, people have more access to you than ever before. And you have more access to your audience than ever before – your prospects or your target that you want to attract more through this. And so the first thing is just really letting people get to know you and what you’re about and attract them based on who you are. And so that’s a big part of it. It’s just, we know because people do business with people, they want to know who you are, and you don’t have to expose everything. And you don’t have to make friends with everyone, but you get to give a piece of that through building trust with people through using social media and you build trust by them seeing you, they hear from you, they learn from you. And you’re consistent in that. And so there’s that piece of it. I think the other powerful piece of personal branding is it allows you to pivot. If you have a strong, personal brand where people do like you and they do trust you, it doesn’t matter what you do. They’re going to come find you. And that’s a true testament too, that I think about Rory, our co-founder, who is a New York Times bestselling author, and he had a top podcast, and he had a huge social media following. And when we exited all of that went away. I mean, not the New York Times bestselling book, but, his following went away and his podcast went away. And it’s so funny because even still today, three years later, I get on calls with people and they go, “Yeah, like I was a client at the former with him and I’ve seen him speak and he kind of went dark and now he’s back. And I was so excited.” And it just shows you that when you create your own tribe and you attract people and you build that trust with them, it doesn’t matter what you do. It gives you that flexibility to go pursue whatever you want, because you know you have people that will follow. And I think also it creates an opportunity to bring in business 24/7, especially if you create… One of the things we say a lot is that someone’s like Instagram-rich, dollar-poor or Twitter-rich, dollar poor, and you see that a lot with people that have been on reality TV shows and I have some friends that’ve done that, where they leave and they have hundreds of thousands of followers. And then they try to do all these ad deals and they’re pushing all this stuff, but they have no real backend monetization plan. And so that’s the thing, is if you create a backend monetization plan, which we help people do, then you can actually build a business that works for you 24/7, never calls in sick, never breaks down, that allows you to create this freedom and flexibility in your lifestyle. And I’ll say this, the last piece is impact. The power of your personal brand at the end of the day is, you get to influence and impact people. And we primarily work with people that are mission-driven messengers. So if you get on a call with someone on our team and all you do is talk about money and income and fame and all that stuff. It’s like, you’re probably not a fit for this. But if you come and talk about, you have a message and you want to help people and serve people and impact people, and you’re driven for this mission, whatever that might be, then that is what a personal brand actually allows you to do. It allows you to have access and impact millions of people that you wouldn’t normally be able to do without one, if they don’t know who you are.
JW:
That is a great explanation of personal branding. So really you’re kind of the Ronco group of personal branding, right? You get it all set and you forget it. No, I’m just kidding. So what we have to do here, one thing I’d always envisioned my brand is this persona that also is out there reaching to people, talking to people, and providing them a method or means to see if we’re a good fit for them without having to spend valuable time, resources, and energy going through the process of, “Hey, well, do I want to do business with them? Do I not want to do business with them? Do I want them on my team?” You know, it’s one of the things that we’ve always taken pride in, the fact that when we are looking to hire someone for compass management, our wealth management firm, we actually have far more resumes come in than we ever need. And I hear none of that from some of our other friends that have businesses. They go, “We didn’t get the right resumes.” And reason why this happens, I think it’s like you said, it’s that branding, that outlook from the public to your company, to your personal brand that, “Hey, do I want to be affiliated with them,” right?
EP:
Well it’s probably your personality, Jimmy. Who wouldn’t want to work with you?
JW:
Oh yes, yes. That’s all it is. I just attract the bestElle’s That’s my L’s on the podcast today, people. So, let’s take this a little bit further. Let’s talk about impact. You said, “Hey, you know, we want to have a brand that impacts – or influences is another term. I want to use that marketplace that we wish to work within. But let me ask you this. What is a way that personal branding impacts to create the influence? How do we impact somebody with our brand?
EP:
It’s your messaging. It’s really what your message is that you want to put out there into the world. And I would say that’s the impact that it has on it. I mean, our clients are folks that have built incredible seven, eight figure businesses, and they’re going, “I don’t care about money anymore. I have the life that is better than I’ve ever dreamed of. I never thought I would be at this place, or maybe I did. And now I’m here.” Right? And they’re going, “I want to serve the person that I once was that I didn’t have access to. I want to be that conduit for people that are like me, that are struggling, that I never had access to.” And I think that’s one of the coolest things, is that you can do that at a certain point. And we all always say your best position to serve the first thing you once were. And we often find that who people actually want us there. So it works really well. But I think the big thing is just that, when you have a really clear message and everything you do is aligned with that message, you’re going to attract the people that that message is for, and you might say the same thing as twelve other people, but one person will only ever be able to hear it from you. And they’ll look at you and go, “That’s my guy, that’s my girl. They get me,” which is really important. And it’s like, if you look at Lewis, he solves the problem of self-doubt for people, but how many people do you know, talk about self-doubt, but there’s a reason why you’re attracted to Lewis compared to someone else.
JW:
You know, one of the things that we’ve always been mindful of is our corporate attribute of kindness. So for example, no one ever leaves our office thinking we didn’t treat them with respect, that they didn’t get treated with ultimate kindness, that they couldn’t get anywhere else. And I mean, we all work from the same – if you will we all preach from the same hymnal here, because at the end of the day, we have these regulators that tell us, here’s all you can do to stay in these lanes. You know, I talked to my good friend, Brian Sweet, one of your friends as well. And I asked him, I said, “Hey, you know, I find that this is enough bandwidth, but some days I need to expand beyond that.” That to me is what your impact, your influence does for you to attract those things that you formerly can’t come out and get outside of that bandwidth of regulatory control, right? And, go do, but it attracts people into your bandwidth that you can function. So let’s take a little bit deeper dive with this. So if in fact I said to you a symbol, could you tell me the name of this company? This is how powerful branding is. If I just said to you, without saying the name of the company… I’m going to put Elle is now under a test, this is like a game show, Elle. And so I will give you a beep. Yes. If you got it wrong, I will say, okay? So here we go, here it goes, are you ready? Are you brain freed up? You ready to go?
EP:
I think so, I think so.
JW:
If I just said to you, picture a symbol of a single apple with a bite out of it, what company would that be?
EP:
Apple.
JW:
Apple, of course. So I started with the simple one folks. I gave it away in the name, but she jumped all over it. I got that.
EP:
I almost over-complicated it, though.
JW:
Yeah. You can’t see her, folks, it’s just audio, but her eyes are up going, “Oh, I got to think through this.” All right. Second question is not going to be as easy, but I will not say the name of the company, but if I said that this company’s logo is world-recognized with no name ever used in ads. And all it is is typically a white swoosh. What category would that be?
EP:
Nike.
JW:
Nike! So let me ask you this. Why do you think companies such as apple and Nike, Elle, don’t even require that they put their name or their products on the ad? They simply use a symbol. That is the power of branding, isn’t it?
EP:
Well, that’s an example. And I think that’s something, you know, you’re hitting a spot that is really common because that’s the logo, right? And so we don’t do company branding. We only work on branding of people and personal brands because there’s a whole different approach to branding companies than people. But when people think branding, they think things – usually one of two things from my experience, they either think of logos colors and photos and pictures and things like that. Or they immediately think social media. And it’s like, to them, branding is either social media or it’s colors and logos. And those are physical elements of personal branding. Those are things that are necessary and a part of the process, but ultimately to us, your personal brand is your reputation, is what people think of when they think about you. It’s an assessment of your trustworthiness, when it comes to that. But why, I think they’ve just done a really good job at creating logos that they put everywhere and it’s memorable and they’re simple and clear cut.
JW:
But you went exactly where I was going. So if we, as a personal brand, can emulate what they’ve done corporately with their logos. My point here, you want to be top of mind with those in the market you wish to attract. Now I have this statement and I’ll be honest with you. You may disagree or you may agree. That’s okay. We’ve got a big enough sandbox here, but Jim Rohn had a statement that I live by, that you don’t really pursue and achieve success, you attract success by what you become. That is personal branding.
EP:
Yeah. I find that true in dating too.
JW:
Now, I’m not even going to ask, but, at the end of the day, are you at this time or have you been in the last 24 hours dating someone?
EP:
I am not dating anyone.
JW:
Ladies and gentlemen, I will have her entire list of contact for you in the show notes. She’s in Nashville. She’s ready to have someone take her to dinner. I’m just kidding. Okay. So talk to me a little bit about your busy schedule. Tell me, what’s a day in the life of Elle look like? I mean, we’ve been under a pandemic and aren’t you ready to get rid of this thing? I mean, it has overstayed his welcome.
EP:
Uh, yeah. I mean, I don’t want to comment too much on that. But, my days, they’re busy, but they’re not. I get to just talk to people about their dreams all day. It’s really difficult. There’s a couple of things, you know, I do some client strategy. I try to stay out of client work. I don’t want to mess it up too bad. But, ultimately what my role is, is to bring in new clients and to help our other sales people on our team to bring in new clients. So lots of them, my days are just talking to people about what their dreams are when it comes to their personal brand and helping them create a path to get there.
JW:
So, at the end of the day, your role is, I believe, director of sales and that kind of thing. So what got you wanting to be in the sales business and tell me why that pushed you in that direction. What made you want to go that route?
EP:
Yeah. Everyone always had told me I should be an attorney.
JW:
Wait a minute. Let’s, don’t let that lie. Why should you have been an attorney?
EP:
I think because I have an answer for everything. That’s kind of in my head since I was a child, like I’m very quick in my response. It doesn’t mean my responses are great. I probably need to learn to temper that, and I feel like I have…
JW:
I work with a lot of attorneys and their answers aren’t great either. So you should be just fine.
EP:
Perfect! And then I realized that means more school and I just didn’t want to keep taking out loans. I wanted to start paying them off. So, I got into sales, but really the long story short is, I was working at Disney, doing an internship. And while there, someone that worked with me, he recruited me to sell books door to door in the summer. And then I spent my next three summers waking up every morning at 5:59AM taking nice cold showers and spending 12, 13, 14 hours a day, selling educational books door to door six days a week, three summers. And then I recruited some teams. And then decided when I left college, I reached out to the company that AJ had helped start with two other people. And that’s where every four months we’ve been moved to a new city, I’d put on a big sales training event and we would do sales blitzes. And then that turned into, we started a coaching business and then built out a consulting arm and then a keynote business. And so, it’s just something that I worked really hard at, but also came really natural. And I’ve always found it challenging and fun at the same time. And I enjoy having that freedom and flexibility that comes with sales and also that ability to create your own income.
JW:
That is awesome. So I gotta tell you, I can not imagine a human being, a man on this planet, that would ever cheat on Snow White. You got that dark hair. I assumed you played Snow White during your internship. I don’t know what you did at Disney, but our family thinks Disney is pretty doggone cool. We’ve been down there quite a bit. So let me ask you a really tough question, you know, because that’s what I’m here for, right? So, folks, you can’t see her, she is squirming big time in her seat over there. Here’s the question: what does the next phase of the career of Elle Petrillo look like to her?
EP:
Yeah, my main focus right now, and this is actually why I was presenting at EVAS, is to start going out there and doing some master classes. And so, we work with a lot of people that have masterminds will invite me in, or if they have, associations of organizations or events that they run for their clients, or their community members that personal branding is a good fit for them, meaning that they are people that have a mission, have a message that they want to go out there and they want to monetize it that’s his good fit for. And so I’m starting to do a ton of masterclasses that can be private or they could be for a large group of people, totally up to whoever’s inviting me in. And that’s really to just share the message of the power of personal branding and how do you actually monetize it and how do you use it and just educate people because there are so many misconceptions around personal branding and there’s so many people that piecemeal it. And when you piecemeal it, you end up wasting a lot of time and energy and resources and hopefully money, the amount of clients that have spent thousands of dollars on their brand and going, “it’s not doing what I thought I was” really frustrates me. So to be this conduit of really educating people and giving them access to understanding it. And then if it’s something that they feel like is aligned with them, then we can set up a time to talk through what that would look like.
JW:
And I love what you just said. So the important thing here too, to Elle’s career, but is not just to help Elle’s career, but it’s also that compound factor of helping you, the person she works with, the help reach that pinnacle of your potential. You know, one thing on Live a Life By Design now that we always espouse is the fact of trying to find someone’s bigger, better, and bolder person within themselves, because I feel so much is untapped in all of us in terms of potential. So, say I wanted to get in touch with Brand Builders Group. How would I do that?
EP:
Well, our website’s pretty simple. It’s brandbuildersgroup.com. And then you could always reach out to me directly on LinkedIn. It’s Elle Petrillo – it’s P-E-T-R-I-L-L-O. My Instagram is elle_petrillo – there’s that too. And then I think you have requested us to give an opportunity for your audience. Do you want to talk about that?
JW:
Oh, absolutely. Because we’re here about giving more than just advice, we want to give them some tangible information. Elle could you provide our listeners, perhaps a call, a complimentary 15 to 20 minute brand call that they can determine whether or not your team would be a good fit and they’d be a good fit for your team? What’s that look like?
EP:
Jimmy did twist my arm… No I’m teasing. We’ll actually be better than that. We’ll do about a 45 to 60 minute call, and it will be with either me or someone on the team and all you have to do to get access to this call is go to freebrandcall.com/EP. Freebrandcall.com/EP. Those are my initials, in case you’re wondering. And then, on there, you’ll just fill out the info and then get to a Calendly page and schedule it with someone on our team.
JW:
And folks that’s as simple as it gets. So you can just simply go to freeebrandcall.com/EP. And that’ll get you right into the calendar system and they can work up a free call. I’m talking folks, this is where it doesn’t get any better. You’ve heard me say on this podcast, many times it is never better than free, and there’s no strings attached folks. I deal with this company. There’s never been any pressure. It is simply giving you great advice, great options, and a means of facilitating you to your growth. Now, Elle, you said you were, could be found at Elle Petrillo, just simply Elle Petrillo, and that was on what – Twitter?
EP:
LinkedIn. And then the other one is Instagram. It’s elle_petrillo.
JW:
All right, LinkedIn. Thank you. So also for those of you, that are eligible young men out in the world, you got now contact information. If you need to get it. She’s apparently not dating. No, I’m just kidding. Sorry about that, Elle. I’ve got to have a little fun with you while I can. So now I’m going totally off topic here before we close this out. Who’s your favorite singer in Nashville? I know you live in Nashville, tons of talent. People just come out of woodwork there with talent. Who’s your favorite singer? Let’s give them a free shout out.
EP:
Well, besides myself… I’m teasing. This person is kind of new to Nashville and they’re here part time. So I’m going to say because they’ve been my favorite singer since I was about nine years old. And it’s Gwen Steffani.
JW:
Oh, Gwen Steffani. Didn’t she just recently get married to an Oklahoma boy?
EP:
Yeah. To Blake Shelton. And she was just in Nashville last or this week for whatever the music fest is.
JW:
Yeah. Let me tell you what, um, Blake is just a sweetheart of a guy, but he actually has a restaurant not too far from where I live. And also he is held in very high esteem, with the city of Ada, Oklahoma, not too far from where I live. Just a great guy. So, if you run into Gwen or if I run into her, she and Blake were down at the restaurant. I think it’s called Red. I’m giving a free shout out to my friend.
EP:
Yeah, there’s one in Nashville!
JW:
Yeah, they’ve got one there as well. So they were here at the one they have in our area, this couple of weekends ago. And it was pretty cool. Pretty cool. So I got to tell you, this has been a blast for me, able to take a few minutes to learn about personal branding with you and what you can help provide our listeners and subscribers in 52 countries across this globe with personal branding. To me, what’s most important folks, I want you to take from this is there are people out there willing to invest their valuable time and resources for free. If you’ll just reach out to them freebrandcall.com/EP to get started on this process, I will tell you upfront, Elle did not pay me, their company didn’t pay me to say this, I just believe so much in what they offer and working with our team that I know you’ll be happy with what you’ve results. Elle, thank you so much. Any last words from you before I dismiss?
EP:
Anything I could be doing for you, Jimmy?
EP:
You could. You could send me, I don’t know, send me something nice from Nashville that says, “Jimmy broke my heart because it was a record that didn’t play” or, you know, a country song.
EP:
I have no idea what you’re talking about, but I’ll find something.
JW:
Hey, well, thank you so much for joining us. Elle Petrillo, you have been a dynamite on this show, and I certainly appreciate your time today. Folks, one of the greatest things about personal branding to me is the fact that you have ample time to work on that. Whether you’re a hundred years old or whether you’re 50, we all have a brand in the marketplace. If you’re a 20 year old, you have a brand in the marketplace. This is what I want to give you this week. As your challenge, I want you to look at what are you really showing? What are you giving to that world around you that says they would like to see more of you? They would like to hear more from you. You heard Elle say many times how to monetize your personal brand. I will tell you now to be better in the marketplace, you must get better. One way of doing that is your personal brand. This week, take time, reach out, give a hug to someone that needs one. And just remember that you can always live life by your design. We’ll talk to you next week.
